1. Executive - Parts
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The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua /pəˈrɒdjuːə/, is Malaysia's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.[1] 'M2' refers to the codename which was used when the project to establish Perodua was still top secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces minicars and superminis and does not have models in the same market segments as Proton. They do not design or engineer their main components, such as engine and transmission, in house. Perodua cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%.[1] In 2004, Perodua started assembling the Toyota Avanza at their plant in Rawang, for sale in Malaysia.
Perodua sold over 189,000 vehicles in 2012, which was its highest ever sales record. Its estimated market share in Malaysia was 30.2 per cent.[2] It is planning to set up a second car manufacturing plant from the planned $770 million investments in the coming years.
DUE DATE:- 04 SEPTEMBER 2015
